"El Rey del Mundo" (The King of the World) brand was founded in Havana, Cuba, in 1848 by German merchant Emilio Ohmstedt. After changing hands to Antonio Allones in 1882, it reached its peak, once becoming the world's most top-tier, most well-known cigar brand due to its extremely expensive price and excellent quality. The Cuban version of the brand is now produced by Habanos S.A., known for mild to medium strength, elegant palate, with gentle wood aroma, cream, and sweet spice notes, recognized as one of the most tasteful brands among seasoned aficionados. Besides the Cuban version, there currently exists a Honduras-produced same-name brand for the US market. In 2026, the brand still maintains extremely high prestige and influence in the collecting world through the "Regional Limited Edition" (Edición Regional) series.